Low Cost Marketing Tips for Small Businesses | Jennifer Lesser

Setting aside money and time for marketing is important if you want to grow your business. Having the resources to do so is not an issue if you’re an enterprise-level business.

Some new businesses may have a dedicated marketing department, or they may even have a third party that they can hire to launch a campaign. However, if you have a limited budget and cannot spend a lot of time marketing your startup, there are inexpensive options for advertising your business .

Create Your Elevator Pitch

One of the most important factors you should consider when marketing your business is having a compelling elevator pitch. This will allow you to tell your story and convince potential customers that your business is worth investing in.

Interact With Community Members

Most people think of a large national campaign when it comes to marketing. However, if you’re focused on the local community, consider smaller initiatives instead of thinking about a massive campaign.

You might want to sponsor a 5K charity walk or a little league game, or you might want to organize a block party with other businesses. You can also leave bookmarks at your local library.

Join Networking Groups

One of the most important factors you should consider when marketing your business is having a compelling elevator pitch. One of the easiest ways to build strong relationships is by joining networking groups.

You can also use apps like MeetUp to find upcoming events in your area. You can also join various business organizations such as the Young Entrepreneur’s Council, Business Networking International, and the Entrepreneur’s Organization.

Attend Trade Fairs

The Chamber of Commerce and other local organizations often hold business mixers. After you’ve perfected your pitch, you can add these events to your calendar.

Trade shows are also great for building strong relationships and promoting your business. The Balance has some great tips for creating effective exhibits.

Enter Competitions for Business Awards

Many organizations and industries hold business awards, such as those for “Best Restaurant of 2018.” This free publicity for your company can boost its credibility and attract more potential customers. You can also add a badge to your storefront to promote your business.

Enter Collaborative Relationships With Other Small Businesses

One of the most effective ways to introduce your company to a wider audience is by working with a business that’s related to your industry. This can be done through an online or offline event.

You can also partner with a local business and place promotional materials at their physical location. These can include business cards, brochures, and flyers.

Use Affiliates and Resellers

Working with resellers and affiliates can be a great way to get new business. These individuals will help you generate leads for your company, and they’ll also receive a commission on sales.

Originally published at https://jennylesser.co on October 17, 2022.



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Jenny Lesser

Jenny Lesser is a business professional with a love for travel and people. For more, visit JenniferLesser.org for even more insights and updates!