Crafting a Good Elevator Pitch | Jennifer Lesser

Jenny Lesser
2 min readJul 7, 2022

Creating a good elevator pitch is a crucial skill for any professional. It allows them to easily introduce themselves and their companies, giving potential clients the concise information they need to decide whether or not their products are worth further consideration. Here are ways to create a good pitch:

  1. Tailor their elevator pitch
    Elevator pitches introduce a business or its services to potential clients. However, the same elevator pitch does not work for every business and industry. The companies that sell luxury items or services will not have the same pitch as companies that sell products to large corporations. Tailoring their company’s pitch helps potential clients see how their company fits their needs, especially when they have a product they need and competitors they already use.
  2. Grab their attention
    If they have no idea how their company’s products or services appeal to potential clients, how can they expect them to understand their pitch? If a potential client finishes reading their pitch and begins asking questions that they cannot answer, they will feel disappointed. This makes them less likely to remember their company’s name and more likely to move on to the next vendor. It also means that they have not done their job as a potential client.
  3. Consider more than one elevator pitch
    Every business has different goals. Some businesses want to start with a few small contracts, hoping to increase their clientele later. Others need immediate sales to repay investors and get ahead of the competition. Companies that want steady sales often will have a different elevator pitch from companies looking for immediate revenue.
  4. Practice
    Elevator pitches can be a difficult skill to master, but this does not mean that people should avoid them. Practicing a few times will help clarify the information contained in their pitch and give them opportunities to refine it. This will help them feel comfortable and prepared when they must speak to a potential client. If a company’s sales rise, it can even use a different elevator pitch to target more people.
  5. Be confident
    Confidence is a crucial element in any pitch. If a business feels foolish for introducing themselves, their company, or their product, they will lose the opportunity to impress potential clients. They must be confident in themselves and their products, or they may miss the chance to do business.


Crafting a good elevator pitch can be difficult, but it pays off. It is a skill that many professionals overlook in favor of more hands-on work, but it is just as important to their success.

Originally published at on July 7, 2022.



Jenny Lesser

Jenny Lesser is a business professional with a love for travel and people. For more, visit for even more insights and updates!